Quora精选：为什么星巴克的咖啡那么贵？

Why is Starbucks so expensive?

为什么星巴克这么贵？

获得13.5k好评的回答@Sanjai Tripathi

Three parts to this question:

这个问题有三部分：

Why is the cost structure of Starbucks high;

为什么星巴克这么贵

Why are they able to charge such high prices;

为什么星巴克可以这么贵；

And why do they choose to charge such high prices?

为什么星巴克要这么贵？

Regarding the cost structure, as others have pointed out, they have a high cost model for producing coffee

beverages (and other products).

说到成本结构，像其他人指出的一样，在他们的咖啡制造商业模型中很高的成本（他们也生产其他产品）。

Principally, they are often located in high rent areas, and are optimized for service quality rather than cost-efficiency.

主要来讲，它们经常开在租金很高的地段，而且使服务水平最佳化，而不是追求成本效益。

Regarding how they are able to charge such high prices, it's largely a product of branding and convenience.

说到他们怎么能要价这么高，很大程度上是因为这集品牌和便利于一身的产品。

Though I wouldn't say they are out of line with other independent coffee shops, so the branding perhaps isn't even that marginally important, other than attracting customer volume.